The Silver Collective

It's time to embrace your silver years.

Hair naturally turns silver and many will try to cover it up with hair dye that matches what their hair color used to be. However, these products such as root touch up wands, root powders, and sprays are not very lasting. The price to dye their hair back to the color it once was is also expensive. The Silver Collective dedicates its atmosphere to 60-80 year old women where they can socialize and enhance their silver coloring. 


Scope: Brand Concept, Naming, Brand Identity, Art Direction, Packaging, Interior Design, Copywriting, Advertisements

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